There is power in a person or enterprise speaking on another's behalf. Thus, the purpose of a testimonial is to harness that power in order to gain more business, fans, etc. Furthermore, a testimonial has a strong "human element" - the personal language and story-like structure typical of testimonials attract attention, capture interest, and stick to memory.
Manoj Kumar
- Web Designer
Testimonials are best written in a story-like structure: first, describe a need; then how that need was met through an organization, product, or service; then how that experience made a lasting difference. Testimonials should be kept brief and written in common language.
Ravikant
- Manager